8 of the Most Iconic Campaign Ads

By Kaleena Fraga

‘Tis the season! The presidential campaign of 2020 is in full swing. That means—especially for you swing staters—political ads will soon be hard to avoid.

So what were the best campaign ads? What were the most controversial? We’ve come up with this list of the 8 most iconic campaign ads. Here, you can explore the irresistible jingle of I Like Ike (1952) as well as the highly controversial Willie Horton ad (1988).

#1: “I Like Ike!” (1952)

Can we bring back the political jingle? There’s tons of charm in this 1952 animated advert, which endorses Dwight D. Eisenhower over Adlai Stevenson.

The ad targets Adlai Stevenson as well other prominent Democrats of the day. Stevenson is shown riding a donkey to the left (while everyone marches to the right) as the jingle chimes: “Let Adlai go the other way.”

The ad also sings, “We don’t want John or Dean or Harry” over an animation of three donkeys. This is a reference to John Sparkman, Stevenson’s running mate, Dean Acheson, the Secretary of State, and Harry Truman, the current president.

#2: “Daisy” (1964)

When nuclear Armageddon looms, you can say it all with only a few words. This Lyndon B. Johnson spot revolutionized political campaign ads.

Without naming Johnson’s opponent, Barry Goldwater, it reminded viewers of the stakes of the election. Remember, in 1964 Goldwater infamously declared: “Extremism in the defense of liberty is no vice. Moderation in the pursuit of justice is no virtue.”

Political attack ads were nothing new. But, as The Smithsonian notes, “In nearly every case…the attacks were rational, fact-based arguments.” The “Daisy” ad changed the game by playing to the viewer’s emotions instead.

#3: “Morning in America” (1984)

This simple, effective ad spoke to Ronald Reagan’s optimism. But it also drew a contrast between Reagan and his predecessor, Jimmy Carter. Carter oversaw multiple crises, including stagflation, the Oil Crisis, the Olympic Boycott, and the Iran Hostage Crisis. He famously (or infamously) gave his “Crisis of Confidence” speech in 1979, acknowledge the malaise that had overtaken the country.

Compare Crisis of Confidence with Morning in America. You can see what Reagan is doing in this quietly impactful ad. And just in case you don’t make the connection, the Gipper reminds the audience, asking them, “Why would we ever want to return to where we were?”

Note: The Lincoln Project, a group of anti-Trump Republicans, put out a twist on this classic ad. Theirs, called “Mourning in America” attacks President Trump’s response to the coronavirus pandemic.

#4: “Kennedy, Kennedy, Kennedy!” (1960)

There’s a fantastic scene in Mad Men where the advertising team watches this ad—then compares it to the incredibly dry spot that Richard Nixon put out. Like the I Like Ike! ad, this Kennedy ad is fun, charming, and…impossible to get out of your head.

It captures the youth and optimism around his campaign.

(Go ahead and compare the Nixon spot, below)

What’s fascinating about these two ads is the difference. You can see how political campaigning is beginning to shift and change.

By the time Nixon ran again in 1968, he used a different ad strategy. Below, you can see that his ad is more sophisticated and more dramatic. It lacks the charm of Kennedy Kennedy Kennedy but then again, so did 1968. (And so did Nixon!)

#5: The infamous “Willie Horton” ad (1988)

The Willie Horton ad played on racial fears among white voters. Run by the George H.W. Bush campaign, it claimed to draw a distinction between Bush and his opponent, Michael Dukakis. The ad portrayed Bush as tough on crime—a real “Law and Order” type—and Dukakis as soft on crime.

Lee Atwater, George H.W. Bush’s campaign strategist, told the team, “If I can make Willie Horton a household name, we’ll win the election.”

By 1988, the days of I Like Ike and Kennedy Kennedy Kennedy ads had long disappeared.

#6: “The Man from Hope” (1992)

Four years later, Bill Clinton’s simple, hopeful message echoed more Morning in America than Willie Horton. Speaking to the camera, Clinton draws a connection between his hometown (Hope, Arkansas) and the hope he has for the country.

Interestingly, both Clinton and his opponent, George H.W. Bush relied on simple ads like Hope. They spoke to the camera. They told stories of optimism. Ads in the early 1990s seemed to forgo the charm of the 1960s and the racism of the 1980s.

Here’s one of Bush’s 1992 ads:

#7: “The McGovern Defense” (1972)

Back to Nixon! This ad came out in 1972, when Nixon ran for reelection. Sponsored by “Democrats for Nixon” this spot uses some of the creativity we saw in the 1960s—along with the soaring orchestral numbers and compelling commander-in-chief images that we’ve come to expect in political ads.

#8: “Yes We Can” (2008)

The 2008 election changed so much campaigns, especially by bringing technology to the forefront. The Barack Obama campaign used the web more than anyone else had.

So, it’s appropriate that this “Yes We Can” ad ran only online. It quickly went viral. Within a few days, the ad had over 20 million views.

What’s next for political ads? Tik tok? Don’t dismiss it—at least one candidate in Canada used Tik Tok to boost his campaign!

4 Memorable Moments from US Political Conventions

By Kaleena Fraga

Last week, the Democrats rolled out the country’s first virtual political convention. This week, the Republicans will follow suit. It was weird—but sometimes charming—to see the DNC move online.

Conventions are historically pretty wild. (This has changed in the last several election cycles…they’ve become much more predictable). We look back at four memorable convention moments from the 20th-century—from the battle of Bull Moose in 1912, to a moment of Hollywood oddity in 2008.

#1: The Battle of Bull Moose (1912)

Theodore Roosevelt and William Howard Taft | Getty Images

Today’s politics may feel unprecedented, but Americans in 1912 faced a truly unusual situation as they barreled toward Election Day.

Following William McKinley’s assassination in 1901, Theodore Roosevelt became president. He finished McKinley’s term and won one of his own before deciding to leave the White House in 1909. Roosevelt, although he loved the spotlight, was happy to see power transferred to his hand-picked successor and friend, William Howard Taft.

But as he watched Taft govern from afar, Roosevelt became increasingly unhappy with his friend’s performance. Roosevelt—who had eagerly promoted his “Square Deal” policies as president—believed in the importance of active government. Taft disagreed. The tension between their two outlooks burst into the open, and Roosevelt declared that he would run against his old friend—for an unprecedented third term in office.

At the convention, the two men went head-to-head. Things became bitter—even violent—with Taft supporters wielding clubs, and one Roosevelt supporter threatening a Taft man with a gun. Taft called Roosevelt “the greatest menace to our institutions we’ve had in a long time.” Roosevelt called Taft an agent of “political crookedness.” (He also referred to his former friend as a “fathead”.)

One Republican operator groaned: “The only question now is which corpse gets the most flowers.”

Indeed, the aftermath of the convention—during which Taft won the nomination—saw Roosevelt bolt from the Republicans to run under the Progressive Party. (The party would also be called the Bull Moose Party after a failed attempt on Roosevelt’s life during the campaign. Surviving a shot to the chest, Roosevelt declared: “It takes more than that to kill a bull moose!”)

Facing Woodrow Wilson, Roosevelt, and Eugene V. Debs, Taft won only eight electoral votes—the worst performance of an incumbent president ever. Wilson became the second Democrat elected to the White House since the Civil War.

#2: Could it be a Co-Presidency? (1980)

Gerald Ford and Ronald Reagan | Hulton Archive-Getty Images

Gerald Ford was not a candidate in 1980. He had assumed the presidency after Richard Nixon’s resignation in 1974, and lost the election of 1976 to Jimmy Carter. In 1980, Ford—like the rest of the country—watched Ronald Reagan and George H.W. Bush battle it out.

Yet the former president loomed large over the 1980 campaign.

Having won the nomination, Reagan began to search for his running mate. Although it seemed to many that picking Bush might make sense, Reagan didn’t get along well with his campaign rival. His people looked elsewhere, and found that Ford polled well with voters. Better, in fact, than Bush.

Ford wasn’t interested. He turned down Reagan multiple times. Yet, Ford lavished praise on the nominee during his convention speech, telling the audience:

“I don’t mind telling you all that I am not ready to quit yet. This Republican is going to do everything in his power to elect our nominee to the presidency. … So when this convention fields the team for Governor Reagan, count me in.”

Gerald Ford

Ford also noted in a subsequent interview that pride was not an issue for him when it came to the vice presidency. Reagan’s people thought Ford could be sending signals. Reagan asked Ford again; again, Ford said no.

At this point, Ford began to feel like returning to the vice presidency could be inevitable—despite his desire to avoid doing so. Looking to dampen speculation about the Reagan-Ford “dream ticket”, Ford sat down for an interview with Walter Cronkite. The former president later noted: “I tried to balance it out so there wouldn’t be any misunderstanding.”

But as Cronkite tried to work through Ford’s decision-making, he asked whether being vice president for Reagan would have “to be something like a co-presidency.” Ford did not contradict this. He told Cronkite that there would need to be a mutual understanding between the president and vice-president. “I would not go to Washington and be a figurehead,” he said.

Reagan, watching the interview, was “appalled” at the term of co-presidency. “Did you hear what he just said?” The future president exclaimed.

Any talk of Ford on the ticket quickly turned to dust. Reagan reached out to his old campaign rival, George H.W. Bush, and asked him to become his running mate.

#3: “It was f— ’em. To be blunt about it.” (1980)

Jimmy Carter and Ted Kennedy | Associated Press

To be sure, 1980 brought drama to the Republican convention. But the Democrats pulled a “hold my beer” moment when their turn came.

With echoes of 1912, their campaign pitted an incumbent—Jimmy Carter—against a member of his own party, Senator Ted Kennedy.

Even as the incumbent, Carter appeared a weak candidate. High unemployment and rising gas prices pummeled the country during his term. Issues like the Iran hostage crisis and the 1980 Olympic boycott did not help. The president himself noted a “crisis of confidence” among Americans. Kennedy—although he initially stumbled—saw an opportunity to win the White House.

Ted Kennedy brought with him the star-power of his political family. He ran to the left of Carter and generated support among voters. But on the eve of the convention, Kennedy had fewer delegates than Carter did.

The Kennedy people tried to get all delegates released from their prior commitments—they failed to do so. Still, they sought to embarrass Carter. They pushed a liberal platform far to the left of the president’s.

Harold Ickes, who ran the floor operation for Kennedy, manipulated convention rules to delay the proceedings. He sought to ruin the carefully planned prime-time speeches. “We just said, ‘F—‘ em,” Ickes recounted. “We weren’t thinking about the country…[or] the general election. It was ‘F—‘ em…To be blunt about it.”

Although Carter secured the nomination, things got worse. Kennedy gave a soaring speech—The Dream Shall Never Die, with clear invocations of his family’s political past—which awed the convention hall. Carter fumbled his own speech, mixing up Hubert Humphrey with Hubert Horatio Hornblower, a character from fiction.

Then, the balloons would not fall. “Forget the hostages, he can’t get the balloons down,” muttered someone on the floor within hearing distance of Dan Rather.

And, worst of all, Kennedy continued to avoid Carter on stage. Carter tried again and again to corner his campaign rival so that they could be photographed hand-in-hand, arms aloft, representative of the united Democratic party. It wouldn’t be—although the two men shared a stiff handshake. “Well, this is slightly awkward,” NBC’s David Brinkley said.

Carter would lose the election to Reagan, proving once more the lesson from 1912: infighting is rarely beneficial to political parties.

#4: The Problem with Props (2004, 2008)

We’ll finish with two lighter moments in convention history—albeit, ones that caused some drama at the time.

First, in 2004. As John Kerry accepted his nomination at the DNC, CNN caught the hot mic of the balloon operator. For several excruciating minutes, the operator screamed on live TV to drop the balloons—not the confetti!!—eventually breaking into a string of curse words as balloons trickled down from the ceiling.

Second, 2008. This infamous moment represents the importance of choosing your convention speakers wisely—and that bringing in Hollywood actors can come with its risks.

At the RNC in 2008, Clint Eastwood pretended to speak to Barack Obama—using an empty chair as a prop. Although the convention hall cheered and jeered, many at home found the performance odd and rambling. It also overshadowed a speech by (then) up-and-comer Marco Rubio.

We could go on. There are so many dramatic campaign moments, especially if you look at the 19th-century. (In 1860, Abe Lincoln won the day as a compromise candidate at his convention!). What are some of your favorite convention moments?

From Villain to Vice President

How campaign rivals become running mates

By Kaleena Fraga

Check out this post in podcast form! Listen HERE.

Who will Joe Biden pick as his running mate? The former vice president reportedly has a shortlist of names to fill his previous White House role. Some, like Kamala Harris and Elizabeth Warren, battled Biden for the nomination.

Harris, in particular, launched a grenade at Biden during an early debate. The California senator levied charges of racism against Biden, because of his opposition to busing in the 1970s. Today, Biden insiders bristle at her “lack of remorse” over the incident.

Should Harris’ attack be held against her? If chosen to be Biden’s VP pick, she would in fact join a long tradition of campaign rivals who became running mates.

John Adams and Thomas Jefferson

Thomas Jefferson (left) and John Adams (right). Friends, then rivals, Jefferson served as Adam’s VP.

Arguably, this tradition has roots in the very beginning of the Republic—although candidates then had no say over their vice president. The runner-up automatically became VP, which is how Thomas Jefferson came to serve his frenemy John Adams in 1796.

The two men were a study in contrasts. Adams, the rotund, loquacious Northerner represented the Federalists; Jefferson, the statuesque, quiet Southerner stood for the Democratic-Republicans.

As friends, the two men had accomplished great things. Both had served in the Continental Congress and had worked together to create the Declaration of Independence. But their relationship had soured. When Jefferson became Adams’ vice president most agreed that perhaps it didn’t make sense to make the runner up in the election the vice president—especially if he represented the opposing party.

In 1800, they would run against each other again. This time, they would pick “running mates” to join them in battle. (This caused significant confusion —while the Federalists carefully divided their votes between Adams and his running mate, Charles Cotesworth Pinckney, the Democratic-Republicans voted enthusiastically for both Jefferson and Aaron Burr, causing a tie.)

The 12th amendment, ratified in 1804, would forever change how elections work. It created a system where electors would cast one vote for president, and one vote for vice president.

However, it wouldn’t mean the end of rivals becoming running mates.

John F. Kennedy and Lyndon B. Johnson

John F. Kennedy (left) and Lyndon B. Johnson (right) joined forces after a bitter campaign

Once Lyndon B. Johnson was picked to be John F. Kennedy’s vice president, he had his staff look up the odds of a V.P becoming president. They weren’t bad.

“I looked it up: one out of every four Presidents has died in office. I’m a gamblin’ man, darlin’, and this is the only chance I got.”

Johnson to journalist Clare Booth Luce

Kennedy and Johnson had first worked together in Congress. Johnson, the Texan Senate Majority leader, thought little of the young senator from Massachusetts. Johnson called Kennedy “pathetic” and “not a man’s man.”

When both men threw their hats in the ring to become president, the attacks escalated. Johnson seized upon the issue of the day—that Kennedy, if elected, would be the nation’s first Catholic president. He also called his opponent, who suffered from various health issues, a “little scrawny fellow with rickets.”

Despite this, Kennedy saw the appeal of having Johnson on his ticket. He knew he needed the South and Johnson—from Texas—could deliver crucial votes. Not everyone in the Kennedy camp agreed. Bobby Kennedy, the future president’s brother, openly despised Johnson—and Johnson despised Bobby.

This animosity only deepened when Bobby tried to get Johnson to withdraw from the ticket. Bobby tried three times. Three times, Johnson refused. LBJ, who had hated Bobby since knowing him as a Congressional staffer, called the future president’s brother, “a grandstanding little runt.”

On election night, Texas did prove crucial to Kennedy’s victory. And LBJ made sure that Jack Kennedy knew it. “I see you are losing Ohio,” he told Kennedy during an election night phone call. “I’m carrying Texas.”

Ronald Reagan and George H.W. Bush

Ronald Reagan (left) and his campaign rival, then running mate, George H.W. Bush (right)

During the 1980 election, George H.W. Bush competed against Ronald Reagan in 33 primaries, losing 29 of them. At times, the race to the nomination became openly acrimonious.

Bush feared that Reagan was too conservative. So, he remained in the race, even as he lost primary after primary. Bush stuck to his moderate guns. He famously labeled Reagan’s economic plan as “voodoo economics.”

Reagan, for his part, believed that Bush “lacked spunk” and bowed too easily to political pressure. This opinion was partially formed in New Hampshire. Bush agreed to a 1:1 debate in New Hampshire, but Reagan then turned around and invited all the other candidates. (From the confusion came Reagan’s famous line: “I paid for this microphone!”) Reagan wasn’t impressed by how Bush just sat there. He believed it showed a “lack of courage.”

Once he secured the nomination, Reagan did not especially want to pick Bush as his running mate. He postured to bring the former president Gerald Ford to the ticket, but Ford’s ambivalence toward the idea, and the whispers of a “co-presidency” turned this plan into dust.

Running out of time, Reagan turned to Bush. Bush, sitting in his hotel room at the Republican convention and watching the wild speculation over the Ford rumors, believed that Reagan had called to let him know that he’d picked the former president. Instead, Reagan offered Bush the vice presidency.

Despite becoming running mates, the two men lacked chemistry. A few weeks into Reagan’s first term, Bush even sighed that, despite his efforts he, “couldn’t understand Reagan.”

Who will Joe Biden pick as his running mate? Biden has said he will make an announcement in August.

Biden insiders may dislike Kamala Harris for her attacks on their candidate. They may dislike her for her “lack of remorse” and her “ambition” to be president. But if Harris is chosen as Joe Biden’s running mate, she would join a long line of men who struck an alliance with former campaign rivals.

We’re kind of obsessed with the vice presidency. Next, read about LBJ and the Odds of Becoming President, The Path from the Vice Presidency to the Presidency, and about the 25th Amendment.

Mudslinging in the South: The 2000 Smear Campaign

As voters in South carolina turn out to cast their ballots in the 2020 primary, we look back at the much dirtier contest in 2000

By Kaleena Fraga

Democrats slung mud during last week’s debate. It wasn’t pretty—two hours of arm waving, raised voices, and crosstalk. But the candidates largely stuck to the issues. They attacked each other on health care, tax returns, foreign policy, and gun control. The barbs rarely became personal.

Twenty years ago, political attacks in South Carolina meant to mortally wound—and would, in fact, spell the end of John McCain’s 2000 bid for the presidency.

Smears in South Carolina: The 2000 Primary

Bush and McCain | New York Times

John McCain arrived in South Carolina in 2000 with a spring in his step. His campaign had surged to victory in New Hampshire, snatching a 19-point win over George W. Bush. Bush had won in Iowa (McCain skipped the caucus there) but political commentators noted that: “[Bush] got a good victory, but not a blowout.”

In other words, Bush’s nomination was far from certain. McCain’s strong performance in New Hampshire threatened to upset the whole thing.

As the two candidates began to campaign in South Carolina, a trickle of attacks began. They claimed that McCain had not accomplished much in the Senate and that his values did not match up with conservatives in South Carolina. (A perception not helped by McCain’s statement that the Confederate flag was “offensive” and “a symbol of racism.”)

Protester in South Carolina 2000 | KGOU

It didn’t take long for the trickle to become a tidal wave. Soon, South Carolinians were getting calls asking if they “would be more likely or less likely to vote for John McCain for president if… he had fathered an illegitimate black child?” People began to find leaflets on their cars with the same accusation.

The McCains did have a nine year old daughter with darker skin than their other children—a girl they had adopted from Bangladesh.

The attacks continued. They declared that John McCain had committed treason while a POW in Vietnam. Or that his time there had made him mentally unfit for office. They sneered that he was a homosexual—and that his wife was a drug addict.

At a town hall in Spartanburg, SC, a woman stood up and said that her 13 year old son had taken a call from a pollster, who told him that McCain was a liar and a cheat. “‘My son had admired you, and now he doesn’t know what to believe.”

McCain left the town hall visibly shaken. He told his campaign to pull all negative ads. Not that his attempts to fight back had worked—Republicans in South Carolina became enraged when McCain dared to compare Bush to Clinton, grouping them together as dishonest men.

His campaign felt powerless to stop the attacks. Any response risked putting a spotlight on a smear. And—in any case—it was impossible to tie the Bush campaign to the mudslinging.

***

In the end, McCain lost in South Carolina.

He dropped out of the race less than a month later, citing weak performances in the subsequent contests.

Today’s campaign has remained civil by comparison. Attacks are more likely to be about tax returns or NDAs than illegitimate children or treason.

But South Carolina still has the potential to bury a candidate. A victory in the first contest of the South retains its significance. And with Super Tuesday around the corner, we could see certain campaigns end tonight—or in the next few days.

No dirty tricks required.

Heartbreak and Triumph in New Hampshire

Three stories of campaign-changing moments in the New Hampshire primary

By Kaleena Fraga

New Hampshire, the second state on the primary circuit, is a dangerous place for presidential campaigns. After clearing the threshold of Iowa, it’s here that many campaigns seem to falter or break down—and create room for challengers to surge ahead.

We look at three stories of heartbreak (and triumph) in New Hampshire, from Ed Muskie’s tears in 1972 to Bill Clinton’s comeback in 1992.

The Tears of Ed Muskie (1972)

Senator Edmund Muskie (D-ME) arrived in New Hampshire with something to prove. He had won the Iowa Caucus—but the media had found George McGovern’s surprising show of strength a more compelling narrative. To cement his place as the front-runner, Muskie needed New Hampshire to go well. It didn’t.

Two weeks before the New Hampshire Primary, the Manchester Union Leader published a letter to the editor, which alleged that Muskie had laughed when someone referred to Americans of French-Canadian descent as “Canucks.” In New Hampshire, Americans of French-Canadian descent made up 40%-50% of Democratic voters.

Muskie stood before a crowd in a snowstorm to defend himself, calling the conservative publisher of the Manchester Union Leader “a gutless coward,” and claiming that the letter “was a lie.” Muskie, relating to the crowd his own pain at being called a “Polack” as a boy, and protesting a separate article published by the Manchester Union Leader which had targeted his wife, seemed to begin to cry. The New York Times wrote: “The Senator broke into tears minutes later, his speech halting…” The Washington Post described Muskie as having “tears streaming down his face.”

Muskie, to the end of his life, denied crying. He said that snow, falling on his face and melting, only gave the impression of tears.

But in presidential politics, sometimes an impression is all that matters. Muskie’s status as the front-runner began to crumble. Although he won the New Hampshire primary, his campaign faltered. Muskie performed poorly in the contests that followed, and dropped out of the race.

As for the infamous “Canuck Letter”? Ken W. Clawson, deputy direction of communications in the Nixon White House, told a reporter: “I wrote that letter.”

Bush, Reagan, and the Microphone (1980)

Like Muskie, George H.W. Bush arrived in New Hampshire with an Iowa victory and hoped to cement his front-runner status. But Bush—like Muskie—would find that a single moment in New Hampshire could crater a candidacy.

The Nashua Telegraph wanted to sponsor a debate between Bush and Ronald Reagan. Reagan had narrowly lost to Bush in Iowa (31.6% to 29.5%). But the Federal Election Committee said that in order to sponsor the debate, the newspaper would have to invite all candidates. Reagan stepped in to finance a one-on-one debate—but secretly invited the others.

Bush didn’t want to muddy the field with other candidates. He wanted to take on Reagan himself, and the moderators of the debate (still from the Nashua Telegraph) agreed. Unsurprisingly, chaos erupted when Reagan, Bush, and four other candidates showed up on stage.

Reagan made his case for an inclusive debate. The newspaper editor and debate moderator, Jon Breen, didn’t want to hear it. He snapped: “Would the sound man please turn Mr. Reagan’s mic off for the moment?”

As the Reagan supporters in the crowd began to boo and jeer, Reagan leaned forward towards his (still functioning) microphone, and uttered a line which quickly became a star of presidential campaign history: “”I am paying for this microphone, Mr. Green!”

(Yes, Reagan got the name wrong!)

Ronald Reagan won the New Hampshire primary, which propelled him into front runner status—and to the nomination, and to the White House. Bush, who would lose 29 out of 33 contests to Reagan, went on to serve as his vice president.

Bill Clinton, The Comeback Kid (1992)

Bill Clinton arrived in New Hampshire in 1992 as a man in trouble. The governor of Arkansas had stumbled to fourth place in the Iowa caucus, earning only 2.8% of the vote. Rumors of Clinton’s draft-dodging and extramarital affairs also dogged the candidate, threatening to sink an already faltering campaign.

So New Hampshire mattered. Top Clinton advisors arrived in the state on February 10th, acknowledging that the campaign was “in meltdown” and that their polls “had really tanked.” They knew that they needed to “fight like hell” and have a “perfect eight days” in order to turn things around.

The campaign decided they’d work to control the narrative, by limiting press conferences and putting the candidate in front of crowds, where he could connect with New Hampshire voters on a personal level. “The strategy really was, be everywhere,” said Clinton advisor James Carville. “Shake every hand.” Clinton hit the trail, hard, meeting voters in person and participating in televised town halls.

It worked—Clinton outperformed expectations and zoomed to second place on February 18th. This led to Clinton’s famous moniker: “The Comeback Kid.”

Clinton went on to beat the incumbent president, George H.W. Bush, in the November election.

Does Winning in New Hampshire Matter?

The Answer is (surprise!) Complicated

In our last post, we asked if an Iowa victory had any significance in terms of winning the presidency. The answer is complicated—and certainly, this year, grows even more complicated when you throw in a messy and confused caucus, and two candidates in a virtual dead heat.

In New Hampshire, Iowa’s narrative can be reinforced—see Jimmy Carter in 1972. (Carter won Iowa and New Hampshire.) It can be thrown into doubt—see Hillary Clinton’s victory over Obama in 2008, after she lost in Iowa. Or, it can be torn up entirely in favor of a new one—see Bill Clinton’s resilient comeback in 1992.

In 2020, a win in New Hampshire for Bernie Sanders or Pete Buttigieg would cement their front-runner status. But the campaign is young—and anything could happen.

Bonus Note: A Win in new hampshire is better for the GOP

New Hampshire’s significance is also amplified depending on if you’re a Republican or a Democrat. No Republican who won the Iowa Caucus has gone onto be win the presidency—by contrast, it was Democrats (Jimmy Carter and Barack Obama) whose Iowa wins led them to the White House. (Bill Clinton also won in Iowa in 1996, but as the incumbent.)

For Republicans, winning New Hampshire has historically meant more than Iowa. This won’t matter in 2020—unless there’s a surprise dark horse about to jump in the race—but in the last 44 years, Republicans who win New Hampshire—even if they lost in Iowa—are more likely to reach the White House. This trend is especially strong in the election cycles between 2008 and today. In 2008 Mike Huckabee won Iowa; John McCain won New Hampshire. In 2012 Rick Santorum won Iowa; Mitt Romney won New Hampshire. And in 2016, Ted Cruz won in Iowa—Donald Trump won in New Hampshire.

A History of the First Iowa Caucus (and why winning in Iowa may not matter)

By Kaleena Fraga

And they’re off! After years (years) of political posturing by the Democrats, the campaign of 2020 will begin in earnest today, in Iowa.

What did the first Iowa caucus look like? And does winning in Iowa even matter in the general election?

Iowa Caucus of 1972: The Players

Participating in primaries became newly important after the chaotic campaign of 1968. In 1972 the Democrats gathered in Iowa to give this form of politicking a serious try.

Their goal? To excise the ghosts of 1968 and to make Richard Nixon a one-term president. (They would fail—Nixon’s sweeping reelection victory gave him every state but Massachusetts.)

And in fact the election of 1972 contained significant echoes of 1968. Three of the ’68 candidates, Eugene McCarthy, Hubert Humphrey, and George McGovern, had decided to run again. “Run” is a tricky word here. Of the three, only Eugene McCarthy had participated in the ’68 primaries. Humphrey joined the race in April, too late to participate, and McGovern didn’t join the campaign until after the assassination of Bobby Kennedy.

(This time, there would be no Kennedy in the race. In July of 1969, Ted Kennedy had driven his car off a bridge, killing his passenger, 28-year-old Mary Jo Kopechne. ‎Kennedy would run for president in 1980, unsuccessfully.)

Humphrey had won the nomination in 1968. It was a tough victory, marred by Kennedy’s assassination in June, the riots at the Chicago Democratic Convention, and Humphrey’s association with an unpopular president, Lyndon Johnson. Still, he’d lost the general election by less than 1% of the vote and wanted another go.

In 1972, the alums of the 1968 election were joined by Edmund Muskie, a Senator from Maine.

Who won the Iowa caucus in 1972?

As to who would win the day in Iowa? Drumroll, please—

No one.

Technically, Muskie won with 35.5% of the vote. But 35.8% of Iowa voters signaled that they were uncommitted.

Muskie had a healthy lead over the runner up, George McGovern, who earned 22.6% of the vote. Fascinatingly, Muskie fell into a common pitfall of Iowa victors: The win wasn’t enough. In fact, it was a bad sign. The New York Times noted:

But the victory of the Maine Democrat, widely considered the front‐runner for his party’s Presidential nomination, was clouded by the unexpectedly strong showing of Senator George McGovern of South Dakota.

The real victory, wrote the Times belonged to McGovern:

For Mr. McGovern, who has struggled since January, 1970, to convince the press and the public that he is something more than a fringe candidate, the Iowa results provided a lift in the final weeks before the New Hampshire primary on March 7.

McGovern’s campaign manager, Gary Hart, called McGovern’s victory a “moral” one.

All of this goes to show how tricky Iowa can be. A victory is not a victory; a defeat is not a defeat. Beating expectations is often more powerful than an outright win.

Of course, losing can be tricky, too. Just ask Howard Dean.

What does a victory in Iowa mean? Not much

In fact, many candidates who win in Iowa find defeat further down the trail. Muskie’s campaign would fall apart in New Hampshire, when he was accused of crying in front of the press. (Muskie blamed snow on his face.)

Gerald Ford won the Republican’s first Iowa caucus in 1976, but lost in the general election to Jimmy Carter. The trend started by Ford and Muskie, of winning in Iowa only to lose later on, was continued by Jimmy Carter, George H.W. Bush, Walter Mondale, Dick Gephardt, Bob Dole, Tom Harkin (the eventual nominee, Bill Clinton, got less than 3% of the vote), Al Gore, John Kerry, Mike Huckabee, Rick Santorum, Hillary Clinton, and Ted Cruz. In Iowa, victory is often-short lived.

Those who won Iowa and then the presidency are a smaller group: Jimmy Carter, George W. Bush, and Barack Obama won both in Iowa and in the general election.

So what does the Iowa caucus really mean? Nothing—and everything. Since 1972, we’ve certainly seen that anything can happen. And anything can mean anything, depending on how you can spin your results.

What Did the World Look Like in 1920?

2020 is already off to a dynamic start. What was the state of the world 100 years ago, as it rolled into a new decade?

By Kaleena Fraga

The new year has certainly gotten off to an eventful start. In the first month of 2020, we’ve seen massive fires, sabre rattling, an impeachment trial in the United States, and the end (or the beginning?) of the Brexit saga in the EU. Whew. So what did the world look like 100 years ago? Did people at the time feel that the 1920s started on a similarly chaotic foot?

Obviously (obviously) we’re all about the presidential side of things. So what was the White House situation in January of 1920?

The presidency in January 1920

In 1920, Woodrow Wilson was completing his second term in office. Or, was he? While rallying support for his League of Nations plan in October 1919, the president suffered a debilitating stroke. His wife, Edith effectively took control.

Without the 25th amendment, which would not be ratified for another half-century, there was no way to remove Wilson from office. Not that many people knew about his stroke—in the pre-social media age, Edith Wilson was effectively able to keep her husband’s condition under wraps.

The president’s wife later denied that she’d ever served as president herself, but she did acknowledge her “stewardship” of Wilson’s last year in office.

The average American had no idea. They weren’t habitually checking Twitter like some of us do today.

Presidential campaigns in 1920

As in 2020, 1920 was an election year. Wilson, a Democrat, had broken up a reign of Republicans that had existed since the Civil War. (Wilson and Grover Cleveland were the only Democrats to be elected president between 1860 and 1932.)

Americans wondered who their candidates would be—especially because Theodore Roosevelt, who had energetically barnstormed for a third term in 1912, had died one year earlier, in January 1919. (A Roosevelt would be on the ticket in 1920—Theodore’s fifth cousin, Franklin Delano Roosevelt, as the vice presidential candidate for the Democrats.) In January 1920, it seemed that the country might see William Jennings Bryan run—again.

Despite his health, Wilson hoped for a third term. It wouldn’t be. He received little support from the party and died four years later. In any case, Wilson believed that campaigns required vigorous time on the stump. As Jeffrey Normand Bourdon so eloquently describes in his book From Garfield to Harding: The Success of Midwest Porch Campaigns working the stump resulted in victory for Wilson 3/4 times. But in 1920, the ill president could hardly pick up the reins of his old campaign technique.

Which resulted in a fascinating twist. Although the campaign would not start in earnest until the summer (reminder: the 2020 campaign has been dragging on for two years), the Republican nominee and eventual victor, Warren G. Harding, resorted to front-porch campaigning. This technique, as Bourdon describes, had served as a happy medium between seeking the presidency and letting “the office choose the man”—i.e., displaying none of the presidential ambition that was considered fatal in the 19th century.

Popular in the late 19th century, front porch campaigning had lost its shine as great orators like Theodore Roosevelt and William Jennings Bryan made their mark on American presidential campaigns. But it had proven effective for James Garfield and William McKinley, and Harding went this direction as well.

Harding campaigned on a “Return to Normalcy” and “America First” following the end of WWI. His campaign marketed him as a patriotic family man. Waving to crowds from his front-porch, this was easy for voters to accept. His opponent, James Cox, was divorced. This made Harding’s front-porch persona all the more appetizing.

Harding’s status as a married man gave him a special boost in 1920, the first year American women could vote. The divorced Cox, at a disadvantaged, was portrayed as desperate for women’s votes. A judge involved with Cox’s case told the Los Angeles Times he believed the candidate’s divorce would cost Mr. Cox “a million votes.”

In the end, Harding carried the day by about seven million votes. The victory would be short lived. Harding died of a heart attack in 1923, elevating his vice president, Calvin Coolidge, to the White House.

The state of the world in 1920

But what did the world look like in 1920? Did the year burst into being with the same cascade of events that we’ve seen in 2020?

The new year picked up to a brisk start. Billy Joel could write a song about it. In January alone, an earthquake hit Mexico; the Treaty of Versailles was ratified (without the United States); Babe Ruth was traded to the New York Yankees, Prohibition began, launching an era of bootlegs and speakeasies—the list goes on and on. The war had ended in November of 1918, but the world was still untangling the results. We all know how that turned out.

In summary, life continued to charge forward. In 1920, as in 2020, each day brought an avalanche of something different. But maybe it felt slower. After all, people in 1920 couldn’t spend all day watching events unfold across their phone screen.

America’s Oldest Third Party: The Prohibitionists

By Kaleena Fraga

While researching another topic—New Yorkers who became president—we stumbled across a delicious (or perhaps dry) factoid to share.

The Prohibition Party may seem like a throwback to the days of speakeasies and Jay Gatsby, but it’s actually the oldest third party in the United States. The Party has run a candidate in every election since 1872, and they already have a nominee for 2020—which, in some ways, makes them more prepared for the upcoming election than the Democrats.

So what does the Prohibition Party stand for?

As expected, the Prohibition Party’s platform emphasizes a disapproval of alcohol, tobacco, cannabis, and all “hard” drugs. It goes as far as to pledge support to farmers who switch from growing tobacco and grapes for wine to other crops.

But that’s not all. The party believes in climate change and promises, “[cooperation] with other nations in mitigating its possible effects.” The party also notes that it “will not surrender our sovereignty in this, or any other regard.” It is strongly pro-life, supports a constitutional amendment that would give power of marriage to religious bodies only, endorses the NRA, and advocates for abolishing the Federal Reserve System.

In 2016, the Prohibition Party received more than 5,000 votes, out of about 138 million ballots cast. Not a great year, but a vast improvement over the 2012 election—the party received 518 votes then. Since the party received only 208 votes in 2000, you could say they’re enjoying a new wave of support.

Since it first ran a presidential candidate in 1872, the Prohibition Party has enjoyed peaks in popularity. Some are expected—as the Prohibition movement began to gain steam in the 1880s and into the turn of the century, the party received more than 200,000 votes (in 1888, 1892, 1900, 1904, 1908, 1912, and 1916). The year prohibition became law (1920) the party’s vote count dipped—to about 188,000—perhaps because prohibition passed in January, and the election did not take place until November.

Since then, the Prohibition Party never reached the same heights of popularity. However, it it has seen swells of support at other times throughout history. It drew over 100,000 votes in 1948—the first time since 1920 that it hit six digits—and saw a slight increase in support between 1956 (41,937 votes) and 1960 (46, 2013 votes). Since then, support for the Prohibition Party saw a steep drop.

In our black-and-white (or perhaps red-and-blue) political world of donkeys and elephants, the Prohibition Party stands out with their own symbol—the camel. Why a camel? On their site, they explain their mascot shares its origins with the Republicans and Democrats—a political cartoonist named Thomas Nast. He assigned the donkey to the Dems, the elephant to the GOP, and the camel to the Prohibitionists. Why?

“Nast chose the camel to represent the Prohibition Party because, like Prohibitionists generally, camels don’t drink very often, and, when they do drink, they drink only water. Originally a dromedary, the symbol was later changed to the Bactrian camel in order not to be associated with the camel logo on Camel Cigarettes.”

The Prohibition Party

As certain echelons of society askew drinking—with the rise of non-alcoholic cocktails —and as many Americans grow tired of the two main parties, perhaps the Prohibition Party is due for another swell in support.

Just a Number: Kennedy, Reagan, and the “Age Question” in 2020

The youngest candidate running for president in 2020 is 37. The oldest is 77. Whether or not voters will make age an issue has yet to be seen, so how has it played out in past presidential campaigns?

By Kaleena Fraga

(to listen to this piece in podcast form click here)

The candidates running for president in 2020 are incredibly diverse. There are men and women, white and black candidates, and candidates with different sexual orientations. There is also a diversity when it comes to age. On the younger side of the spectrum are Beto O’Rourke and Pete Buttigieg (46 and 37, respectively). On the other side there is Bernie Sanders, who is 77, and, if he were to run, Joe Biden, who is 76.

So what role has age played in past presidential campaigns?

It’s certainly come up in the past. The two most famous examples of candidates who wrestled with the “age question” were John F. Kennedy and Ronald Reagan.

John F. Kennedy

Kennedy, when he ran for president in 1960, was 43 years old. Although his opponent, Richard Nixon, was just four years older, Kennedy faced a barrage of criticism and doubt when it came to the question of his youth. (Of course, by 1960 Richard Nixon had been vice president for eight years, in addition to his service in the House and the Senate, experience which Kennedy shared).

Criticism came from both sides of the aisle. Harry Truman, the last Democratic president, spoke out against Kennedy, saying:

“I am deeply concerned and troubled about the situation we are up against in the world now…That is why I hope someone with the greatest possible maturity and experience would be available at this time. May I urge you to be patient?”

Once Kennedy became the nominee, Truman changed his tune—sort of. He wrote to a former aide:

“[We] are stuck with the necessity of taking the worst of two evils or none at all. So–I’m taking the immature Democrat as the best of the two. Nixon is impossible. So, there we are.”

Experience was definitely a question in the election. Nixon ran ads stressing his 7 1/2 years experience in the White House as Eisenhower’s vice president. The ad ended with a line touting the experience of Nixon and his running mate, Henry Cabot Lodge: “They understand what peace demands” implying, of course, that Kennedy (with his youth and inexperience) did not.

The Democrats fought back. When Eisenhower infamously stated during a press conference that he’d need a week to think of an important contribution or decision made by his vice president, Democrats turned the fumble into an attack ad against Nixon.

Kennedy, for his part, turned his youth into an asset. When he accepted the nomination Kennedy said:

“The Republican nominee-to-be, of course, is also a young man. But his approach is as old as McKinley. His party is the party of the past. His speeches are generalities from Poor Richard’s Almanac. Their platform, made up of left-over Democratic planks, has the courage of our old convictions. Their pledge is a pledge to the status quo–and today there can be no status quo.”

The country, Kennedy said, needed young blood, new ideas, a fresh start. Using rhetoric that will be familiar to anyone who has lived through an American election, Kennedy pressed for change after eight years of Republican power.

It worked—but barely. The election of 1960 was one of the closest in American history.

Ronald Reagan

Reagan, like Kennedy, faced criticism concerning his age, but it came from the other direction. As he prepared to run for reelection, many wondered if the president had grown too old to serve his duties. At 73, he would be the oldest president ever sworn in.

Age had been a question for Reagan ever since he ran for president in 1980. In a debate that year with his future vice president, George H.W. Bush, the moderator asked Bush if he thought Reagan, then 69, was too old to hold office.

“No, I don’t,” said Bush.

“I agree with George Bush,” said Reagan.

Four years later, the question arose again, amplified, this time, by Reagan’s poor performance in the first debate against Walter Mondale. The New York Times wrote that “Mr. Reagan appears less confident than he customarily does on television.”

Reagan hit back against criticism over his performance, and against the line of questioning that he’d lost stamina in the last four years. “I wasn’t tired,” Reagan told the Times. “And with regard to the age issue and everything, if I had as much makeup on as he did, I’d have looked younger, too.”

But Reagan knew he’d had a bad night. As soon as Reagan walked off the debate stage that night he told an aide that he “had flopped.” Mondale, for his part, told an aide, “that guy is gone.” After the debate, Reagan dropped seven points in the polls. Fifty-four percent of Americans gave the debate victory to Mondale; just thirty-four percent thought Reagan had won.

So it was crucial for Reagan to perform well in the 2nd debate. Not only that, he needed to definitively put the “age” question to rest.

He got his chance.

“Mr. President,” said the moderator. “I want to raise an issue that has been lurking out there for two or three weeks…you are already the oldest president in history. And some of your staff say you were tired after your most recent encounter with Mr. Mondale. I recall yet that President Kennedy had to go for days with very little sleep during the Cuban missile crisis. Is there any doubt in your mind that you would be able to function in such circumstances?”

Reagan responded: “Not at all…I want you to know that also I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent’s youth and inexperience.”

Even Mondale laughed (although he must have sensed, then, the power of Reagan’s line). It quickly became one of the most iconic of American presidential debates. Lost is what Reagan said next: “I might add that it was Seneca, or it was Cicero, I don’t know which, that said, ‘If it was not for the elders correcting the mistakes of the young, there would be no state.'”

Reagan won the election in a landslide. Although he would not be officially diagnosed with Alzheimers until 1994, speculation was rife that he suffered from the disease while in office. During the Iran-Contra affair, much of Reagan’s defense rested on the fact that he could not remember certain facts.

***

So how will age play out in 2020? Sanders, who would be 79 on inauguration day were he to win, acknowledged but dismissed the age issue. “I would ask people to look at the totality of who I am,” Sanders said, “[age is] part of a discussion, but it has to be part of an overall view of what somebody is and what somebody has accomplished.”

Although Joe Biden has not yet officially announced his own candidacy (he would be 78 on January 20th 2021) he and his team are reportedly considering measures that would help allay the question. Among them: choosing a running mate early (Stacey Abrams is rumored) and promising to serve only one term.

Pete Buttigieg, who is enjoying a bump in the polls, frames his youth (Buttigieg is 37) as an asset. “We’re the generation with the most at stake,” Buttigieg said, referencing climate change and the increasing issue of economic disparity. “[We] were out there in Afghanistan and Iraq, and I think we’ve earned place in this conversation.”

Age will definitely be a question on the Democratic side—and certainly it will come up as the election progresses. Donald Trump, after all, is 72.

From the Sidelines: The Role of Former Political Stars in New Campaigns

Those who have run for president, either successfully or not, play a curious role during new campaigns

By Kaleena Fraga

(to check out this piece in podcast form click here)

As the field of Democratic candidates running for president in 2020 begins to solidify, there is a heightened interest over who is meeting with whom. The New York Times recently published a piece entitled: Hillary Clinton Is Not a Candidate. She Looms Over 2020 AnywayThe paper also wrote about how former president Barack Obama has met with several Democrats running in 2020. Despite no longer holding office—despite, in the case of Clinton, losing her own bid for the presidency—figures like Clinton and Obama remain an important influence as the next big election looms.

So, historically, what role do former political stars—that is, either ex-presidents or those who got close to the presidency—play during a new presidential campaign?

The Role Ex-Presidents Play in Campaigns 

During the 2016 campaign, there was much discussion about the unique aspect of Barack Obama’s post-presidency life. Obama, who was only 55 when he left office, left at a much younger age than most presidents. With his former secretary of state running, pundits speculated the ex-president would play a strong role in her campaign, and he did.

Addressing a group of black voters in 2016, Obama said:

“I will consider it a personal insult — an insult to my legacy — if this community lets down its guard and fails to activate itself in this election. You want to give me a good sendoff? Go vote.”

Obama campaigned, hard, for Clinton. This isn’t always the case when an ex-president is put in the position of campaigning for the new candidate of his party.

When Richard Nixon sought the presidency after serving eight years as Dwight D. Eisenhower’s vice president, the president was, at best, lukewarm. When asked about Nixon’s specific contributions during their partnership, Eisenhower fumbled the question.

Journalist: “if you could give us an example of a major idea of his that you had adopted in that role as the decider and the final, ah….”

Eisenhower: “If you give me a week, I might think of one—I don’t remember.”

His fumble later became an attack ad.

Of course, this gets to a larger point about vice presidents running for a term consecutive to their vice presidency. We already know that it can be tough to move from the vice presidency to the presidency. While candidates need the president they served to point to their accomplishments, the president leaving office often doesn’t want to suggest that big decisions were made by anyone except himself.

Case in point: Eisenhower, in the same press conference, also said: “No one can make a decision except me.”

Even Obama, while he campaigned on Clinton’s aptitude for the presidency, also tied her victory to his own legacy.

Ronald Reagan, similar to Eisenhower, offered a somewhat tepid endorsement of his vice president, George H.W. Bush, fumbling his vice president’s name of eight years while announcing his endorsement.

Then there is Harry S Truman. Truman, who had been out of office eight years when John F. Kennedy ran for office in 1960, launched himself into the campaign. Although he had his doubts about Kennedy’s youth, he campaigned hard.

Truman’s case is slightly different than the above—unlike Obama, Eisenhower, or Reagan, he leaped into a race nearly a decade after his own administration.

Certainly, the party powerful often lend a hand—but it is rare to have a president campaign, simply because most of them either haven’t lived long after their presidencies (see Eisenhower or LBJ), they were unpopular post-presidency (Nixon, Ford, Carter), or their vice presidents didn’t want to rely on their help to win.

Vice Presidents Who Want to Forge Their Own Path 

If presidents are hesitant to relinquish their legacy to their vice presidents, then vice presidents can often be just as hesitant to use the same legacy as a step towards their own term in office.

In the election of 1992, the incumbent George H.W. Bush lost to Bill Clinton, ending twelve years of Republican power. Reports trickled out that Ronald Reagan and his wife, Nancy, were “upset, even angry” over how Bush had steered his campaign. According to their friends, they saw his campaign as “seriously flawed” not least because he had “failed to use Mr. Reagan as a campaigner until late October.”

This was, perhaps, because Bush had been haunted by Reagan’s legacy during his presidency. As the economy soured, a vice chairman for Goldman Sachs noted:

“”[Bush] was trapped by the Reagan legacy. Most Presidents can make changes when they come into office by blaming their predecessor. He couldn’t do that.”

Then again, Bush’s reluctance to use Reagan during his campaign could have less to do with wanting to define his political legacy apart from Reagan’s, and more with the fact that their partnership had been a “marriage of convenience.” Once their shared term ended, longterm tensions came out into the open.

“[Bush] doesn’t seem to stand for anything,” Reagan is reported to have remarked, eight months before the 1992 election. Reagan saw Bush’s performance as a reflection of his own legacy. Bush saw Reagan’s presence as a hindrance to his independence. His aides sneered that Reagan was “too senile” to make public appearances supporting the president.

The dynamic would be similar in the election of 2000 when the incumbent vice president, Al Gore, decided to run for president, following eight years of Bill Clinton’s White House. Gore and Clinton had a tense relationship during that campaign. For his part, Clinton wondered “why Mr. Gore was not making more of the successes of the administration.”

During a blunt exchange after Gore’s loss, Gore told Clinton that it was Clinton’s sex scandal and his low approval ratings that had eventually hobbled Gore’s bid for the White House.

Famous Losers in Presidental Campaigns 

Presidents have a natural role in campaigns of their own party, even years after their own administrations—assuming, of course, that they are popular, and that the party or candidate wants their help. So what about the famous losers?

The questions seem especially pertinent as 2020 looms, and pundits wonder what role Hillary Clinton will play. The quick answer—if she’s anything like the losers of old, she will definitely play a role.

Adlai Stevenson ran for president twice in 1952 and 1956 and lost his bid for the nomination in 1960 to John F. Kennedy. He played a role—giving speeches in support of Kennedy, and maintaining a correspondence with the nominee about his “youth and inexperience.”

Another famous loser, Richard Nixon, who resigned from the presidency, was consistently consulted by presidents of both parties. (Even if they chose to keep these consultations private).

Clinton, who lost her bid for the presidency in 2016, and her bid for the nomination eight years before that, remains a powerful figure in the Democratic party. So far, many of the Democrats seeking the nomination in 2020 have consulted with Clinton—everyone from Amy Klobuchar to Joe Biden.

***

Whether a winner or a loser—if you ran for president once, there’s a good chance you’ll be involved in the next campaign. The 2020 primaries will be crowded with Democrats vying for the nomination. With figures like Barack Obama, Hillary Clinton, and others, the actual race will be crowded too—this time, with winners, losers, and others looking to lend a hand to defeat President Trump.