Make American Political Ads Cute Again!

By Kaleena Fraga

Political ads have come a long way since the Eisenhower era. This jingle is impossible to forget–even the most stalwart Democrat will find themselves humming it.

A lot of things contributed to Ike’s victory in 1952–fatigue among Americans of the Democratic party (after all, Dems had been in power since 1933), a feisty and well defined campaign by the Republicans (Ike’s VP pick, Richard Nixon, was able to emphasize the three “Cs”–China, Communism, Corruption), and the disdain of Adlai Stevenson, the Democratic nominee, toward ads like Ike’s. Stevenson refused to be “sold like soap.”

Although this ad is the most famous, Eisenhower also utilized television to reach out to Americans by producing dozens of 20 second videos called “Eisenhower Answers America,” in which he’d respond to a question posed by a sympathetic citizen.

In this way, Ike was way ahead of the curve when it came to using television to advertise and promote a political campaign. Who knows what he might have done with Twitter.

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